Building a Bold, Credible Brand for the Future of Verification
Verico is a third-party certifying body that brings accuracy and accountability to the world of sustainable materials. Built for credibility in a crowded landscape of unverified claims, Verico exists to ensure that sustainability certifications and claims are backed by data, transparency, and trust.
Our charge: create a visual identity that signals both trust and modernity—one that balances technical precision with bold clarity, and could carry across everything from audits and reports to social campaigns and digital platforms.
2025
Logo Design
The Verico logomark is sharp, bold, and unmistakable. The wordmark uses strong geometric forms, letter-spacing that breathes confidence, and precise angles that hint at technical clarity. The “V” shape anchors the identity—used both in the full logo and adapted into shorthand submarks, stamps, and iconography.
Color Palette
The color system centers on a deep navy-black—signaling strength, precision, and professionalism—paired with high-contrast white to emphasize clarity and legibility. A sharp electric accent is used sparingly to highlight key actions and moments of focus across digital and print applications. Secondary colors were inspired by nature.
Typography
We selected a sturdy sans-serif typeface that carries a sense of structure and efficiency—ideal for data-heavy reports and digital UI. Its high legibility pairs well with Verico’s tone: direct, smart, and confident.
Visual Language
Simple, flexible design elements were developed for use across platforms—supporting a wide range of digital content without overwhelming it.
The final identity for Verico is modern, clear, and credible. It communicates the organization’s purpose without fluff: Accuracy meets accountability. Since launch, the brand has supported successful market entry, built trust with global product manufacturers, and helped bring legitimacy to one of the most overlooked parts of the sustainability value chain—verification.
