Routh Grain Co is a female-founded wholesaler of dried cornstalk bundles, nestled in the heart of agricultural country in southern Minnesota.
Founded by Kelsey Routh, the business was born from a desire to expand her family’s fifth-generation farm into new verticals—blending deep farming roots with her personal love of seasonal décor and design.
The brand needed to honor both worlds: heritage and entrepreneurship. Agriculture and aesthetics. Tradition and fresh perspective.
We developed an identity that feels grounded, honest, and handcrafted. Warm typography, simple forms, and a timeless mark reflect the authenticity of the land and the care behind every harvest. The system is designed to work seamlessly across packaging, wholesale materials, and seasonal touchpoints, reinforcing the story behind the product.
The result is a brand that feels as natural as the fields it comes from—rooted in legacy, built for what’s next.
