Encore Research Group is an independently owned agricultural research and development company specializing in field research, product and germplasm development, and consulting services for the U.S. seed industry.

They came to us for a brand identity that could clearly and confidently communicate their technical expertise and the precision of their work — one that feels expert without being cold, and rooted in science without losing humanity.

The resulting brand system centers on clarity, structure, and field-forward expression. Clean typographic hierarchy, purposeful forms, and a versatile logo mark work together to reflect Encore’s thoughtful approach to research, breeding strategy, and product development. The identity scales across technical reports, presentations, digital portals, and field applications, reinforcing credibility at every touchpoint.