TAYLOR FRIEHL CREATIVE
StoryArb_Thumbnail.png

STORYARB

STORYARB

Designing a Visual Identity for a Modern Executive Content Platform

StoryArb is a personal content accelerator for B2B executives, investors, and entrepreneurs, designed to help thought leaders grow their digital presence. The brand needed to feel personal, contemporary, and professional—mirroring the caliber of clients it serves. Rooted in authenticity and strategic growth, StoryArb’s visual identity had to balance a sense of personal evolution with the polish expected by high-level professionals. The design system was built to express clarity, confidence, and approachability, with every visual element—from color to typography to iconography—supporting a brand grounded in personal storytelling and thought leadership.

2023

Logo Design
A custom wordmark uses bold and outlined letterforms to highlight contrast, with a cursor-like bar that nods to copywriting and storytelling.

Color Palette
Uses collage-inspired tones to convey creative grit and editorial edge, with a bold black-and-white wordmark that cuts through layered, textured backgrounds.

Typography
A clean, modern sans serif was chosen for its clarity and versatility—bringing structure, simplicity, and a confident, contemporary feel to the brand.

Visual Language
Simple, flexible design elements were developed for use across platforms—supporting a wide range of digital content without overwhelming it.

The resulting identity system gives StoryArb a clean, confident foundation to grow from—providing a visual framework that elevates both the platform and its clients’ presence.