A Coffee Brand Rooted in Story

2023

A St. Louis coffee company inspired by the themes of destiny, journey, and personal legend found in The Alchemist.

We created a refined, symbol-driven identity system that feels modern yet timeless. The logo and packaging embrace minimal structure with subtle narrative cues, allowing the concept of “omen” to feel sophisticated rather than literal.

Product design carries the brand into tangible experience, creating cohesion from shelf to shop.

The result is a coffee brand grounded in meaning—quiet, confident, and designed for daily ritual.