Mortarr Madness is an annual bracket-style tournament celebrating the standout brands shaping the commercial construction and design industry.
Selected by Mortarr’s editorial team, top subscribers go head-to-head in a March Madness-inspired showdown, competing for industry recognition and community votes.
I led art direction and campaign design, developing a high-energy visual system rooted in classic tournament aesthetics while staying aligned with Mortarr’s brand. Bold typography, dynamic layouts, and sports-inspired graphics created momentum across social, email, and digital platforms.
The result is a campaign that turns industry recognition into an interactive experience, building excitement, engagement, and community year after year.
