A fictional Minnesota brewery imagined for the heart of the north woods.
Backwoods Beer Company was designed as a brand rooted in place—inspired by cabins, campfires, lake days, and the quiet grit of small-town up north culture.
The identity system combines rugged typography, badge-style marks, and earthy tones to create a visual language that feels authentic and unpretentious. Packaging and graphics prioritize simplicity and durability, built to feel at home in a tackle box or cooler rather than on a shelf.
A brand concept celebrating the kind of beer best enjoyed outdoors, with friends, after a long day in the woods.
