Designed for the Daily Grind

2022

CTS Mechanical is a residential plumbing company serving southern Minnesota. The identity needed to feel bold, durable, and instantly recognizable on the side of a truck or across a work jacket.

We developed a strong, industrial mark built around a custom CTS monogram, designed to feel mechanical and solid without unnecessary detail. High-contrast color blocking and thick outlines ensure legibility at distance and durability across real-world applications.

The system includes badge-style lockups for stickers, apparel, and promotional materials, reinforcing a hardworking, no-nonsense personality. The tagline, “You got a leak? We’ll take a peek,” adds a touch of approachable confidence while keeping the tone straightforward and service-focused.

The result is a brand that feels tough, dependable, and built to get the job done.