A Trail-Ready Identity System

2022–2024

Run North began as a natural extension of North Bound ’93—a line built not just for being outside, but for moving through it.

Where NB93 celebrates slow mornings and lake days, Run North is about momentum. Early trailheads. Cold air in your lungs. Miles that clear your head and pull you deeper into the trees.

Designed for runners, hikers, and anyone who finds clarity in motion, Run North delivers lightweight, durable gear built to perform in nature—not just look the part.

Rooted in our Minnesota upbringing and lifelong connection to the outdoors, the brand reflects a simple belief: the best direction is north, toward fresh air, open space, and the next mile ahead.

Developed in collaboration with Haley Harms Creative, Run North carries the same independent spirit as North Bound ’93, with a sharper, more performance-driven identity built for movement.