mindful MATERIALS is an global initiative advancing transparency and better material choices across the built environment.
As Design Lead, I owned the brand end-to-end, building a cohesive, scalable system that supports a complex ecosystem of partners, data, tools, and communications.
My role extended far beyond graphic design. I led visual brand strategy and governance across all touchpoints, from website and digital experience to campaigns, reports, events, and industry education. I translated dense, technical information into clear, accessible design systems that help stakeholders understand and act.
Work included:
• brand system development and stewardship
• website governance and UX oversight
• campaign and communications design
• industry-wide reports and toolkits
• conference and event photography
• collateral, graphics, and presentation systems
• simplifying complex frameworks into digestible visuals
The result is a brand that feels consistent, credible, and easy to navigate, supporting an entire movement rather than a single organization.
Design not just as expression, but as infrastructure.
