A locally owned motorcycle repair and service shop rooted in heritage and hands-on craft.
We partnered with Lewis Charles Cycles to create a cohesive brand system spanning logo, apparel, website, and photography. Inspired by vintage dealership marks and classic garage culture, the identity balances strength and authenticity with a modern, approachable feel.
The system extends naturally across tees, patches, signage, and digital touchpoints, helping the shop show up consistently both online and in the real world.
A hometown brand built with grease under the fingernails and pride in every detail.
