On Location at Greenbuild

2022

Led art direction and photography for Ecomedes’ presence at Greenbuild ’22, capturing a week centered on action, community, and sustainability.

The experience began with Less Waste, More Waves, a beach clean-up event bringing attendees together to make an immediate, tangible impact. From there, the focus shifted to the launch of the Common Materials Framework Portal by mindful MATERIALS and Ecomedes, followed by a roundtable conversation with industry leaders and time spent connecting outside the convention hall.

My approach blended documentary-style photography with intentional art direction, highlighting both the mission and the people behind it. Candid moments, environmental details, and storytelling imagery helped translate the energy of the week into authentic visual narratives across digital and social channels.

A story of sustainability not just discussed, but lived.