Hometown Pride, On and Off the Ice

2022

A community-first apparel system created for a small-town Minnesota hockey association.

We developed a bold, versatile lockup that feels classic, athletic, and easy to wear—designed for everything from team hoodies to fan gear. Clean typography and straightforward marks ensure high visibility and long-term durability, while reinforcing hometown pride both on and off the ice.

Simple. Timeless. Built for the rink.